The team at Equity Over Everything is committed to enhancing their local and regional communities, with their efforts reverberating across organizations and communities on a national scale. Throughout this series, we’ll offer you a sneak peek into how we fulfill our mission.

Our Partnership with the Martin Luther King Jr. Association of Asheville and Buncombe County, Inc.

Martin Luther King Jr. Association of Asheville and Buncombe County, Inc. Community Outreach Providing Empowerment (COPE) Initiative focuses on empowering residents living in Asheville and Buncombe County through educational outreach, workshops, seminars, and special events. The Association places great emphasis on the goals of Dr. King that foster economic development, affordable housing, and self-sufficiency.

In February, 2023, COPE celebrated the John Lewis Award recipients at a ceremony at the Lenoir-Rhyne University Graduate school in Asheville. This award honors men in our community who have:

  • Fostered a culture of inclusion in the Asheville community.
  • Worked to achieve a just society for the disadvantaged.
  • Exemplified a nonviolent philosophy in pursuit of a better life for non-majority people.
  • Inspired direct action in the cause of social justice.

How We Served

Aisha Adams Media Group’s division, Equity Over Everything, rendered services such as press release drafting and distribution, social media promotion, and video production to COPE.

Were you unable to attend or want to relive the moments? You can watch the ceremony in this video produced by Rafrica Adams of Aisha Adams Media.

Event press links:

WLOS: First ‘John Lewis Award’ recipients honored for dedication, service to community

Biltmore Beacon: Local Men Honored with Inaugural John Lewis Awards

Givens Communities: Honorary Lifetime Givens Board Member Garners Historic Award

Local Today: The MLK Association of Asheville & Buncombe County announces the first John Lewis Awards

Perspective From Our Partner

The Dr. Martin Luther King, Jr., Association of Asheville, and Buncombe County is thankful for the stellar work of Aisha Adams and her team at Aisha Adams Media Group. Their quality promotion and coverage of our inaugural John Lewis Award ceremony and reception, from pre/post news releases about the event to its taping and the final video, shows that Aisha and her team are committed to producing work that meets a high standard of professionalism and customer satisfaction. I strongly endorse the work of the Aisha Adams Media Group and encourage others to hire them for their media needs.” – Jonathan McCoy

Jonathan McCoy is Vice President of the Dr. Martin Luther King, Jr., Association of Asheville and Buncombe County and chair of its COPE (Community Outreach Providing Empowerment) committee.

Equity Over Everything remains steadfast in its commitment to building stronger, more inclusive communities. Our efforts to promote diversity, equity, and inclusion extend beyond local and regional borders, with a ripple effect felt on a national level. We invite you to join us in this critical work by learning more about our initiatives and contributing to our mission in any way you can. Together, we can create a more equitable and just world.